Advertising and Banner Specifications
Banner Image Resolution: Banner images should be under 72 dpi. Save color images in RGB mode. We accept .gif, .jpg and .png files under 75k.
Banner Sizes:
Right Rigger Banner
328x461

Chum Box
328x242

Leader Board (top) and Center Rigger Banner (bottom)
488x88
Spotlight Banner
620x143
Teaser Banner
336x227
Print Media:
Ad Rates & Specs
Program Saddle Stitched – Trim Size 8.5” Width x 11” Height
Publication Circulation Insertion Date Artwork Due
Sailfish Challenge January/February December 7 December 18
Saltwater Shootout April/May February 26 March 10
Saltwater Slam May/June March 30 April 10
Saltwater Showdown July/August May 31 June 9
Ad Sizes Rates
Double Page Spread 17 w x 11 h inches (add .125” bleed all sides) $2995
Full Page 8.5 w x 11 h inches (add .125” bleed all sides) $1595
Full Page Spread 17 w x 4.75 h inches (add .125” bleed all sides) $1695
Half Horizontal Page 7.5 w x 4.75 h inches $895
Half Vertical Page 3.5 w x 10 h inches $895
Quarter Page 3.5 w x 4.75 h inches $595
Network 3.5 w x 2.125 h inches $395
Premium Positions
Full Page Only
Inside Front Cover (IFC) $2595
Page One $2295
Inside Back Cover (IBC) $2295
Back Cover $2595
Required Ad Submission Specifications:
Digital Format Only – Acceptable PDF Format: Save PDF using PDX/X-1a – it has an output resolution of 2400 pdi; it uses high-quality JPEG or lossless Zip compression; resolution for color and grayscale images is 300 dpi; resolution for monochrome images is 1200 dpi; and fonts are embedded and subsetted 100%. Trapping is the responsibility of the file provider. Further information about PDF/X-1a can be found at www.pdf-x.com.
Files: Will be accepted through FTP site (See info below) DISK: Mac / PC format using ONLY PDF, Quark, Illustrator EPS or Photoshop TIFF format. If using Quark, please include all extensions, fonts and images used (see font and image requirements below). If using Illustrator, please embed all images (Image formats and resolution below still apply) and convert fonts to outlines.
Fonts: Submit all postscript fonts inside a fonts folder, DO NOT USE true-type fonts. Convert fonts to outlines in all Illustrator EPS files. If fonts are not supplied, substitution will occur. Publisher cannot guarantee exact font match.
Image Formats: Supply all spaced art. Include all vector graphics in EPS format and raster images in TIFF or EPS format – 300 dpi.
Colors: All color in files must be CMYK values (no RGB) and set for process separation.
Ink Density: Total ink coverage should not exceed 280% - images will become too dark and muddy.
Raster Image Resolution: Raster images should be scanned 300 dpi and 100% of size used. Save color images in CMYK mode and black and white images in grayscale as TIFF or EPS format. Bitmap line art should be 1200 dpi at 100% of used size.
Match Proof: If Color is critical, a match proof MUST be provided with each color ad or a black and white proof with black and white ads.
Mail Ad Materials To:
Fli Designs – Attn: Cheri Betz
220 Hibiscus Ave #207
Lauderdale By the Sea, FL 33308
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